Month: December 2021

hospitality and tourism

How to be a sustainable brand in hospitality and tourism industries

Sustainability is a frequent topic of discussion in this day and age. This isn’t just about protecting the ecosystem and the environment. It’s also about other aspects, including industries such as hospitality and tourism. A case study: Although there is definitely a threat of new entrants and the competitive rivalry is pretty strong, The Hibiscus …

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tourism and hospitality

Insights into future business development in tourism and hospitality

An in-depth SWOT analysis will provide more insights into the future business development of The Hibiscus Tree, a thriving business in the tourism and hospitality industry in spite of the pandemic. Strengths and weaknesses: First and foremost, the organization’s internal strengths include the convenient access to authentic key ingredients such as Sichuan chilies and effective …

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journey to East Asia

Journey to East Asia: What an iconic brand can do to have a better impact

After a journey to East Asia, I have a much better understanding of the iconic Japanese brand Muji. Recommendations for future strategy: As there are many areas that need to be improved, Muji would be well-advised to consider the following strategies carefully. The first strategy to consider is to shift production from Japan and China …

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