Insights into future business development in tourism and hospitality


An in-depth SWOT analysis will provide more insights into the future business development of The Hibiscus Tree, a thriving business in the tourism and hospitality industry in spite of the pandemic. Strengths and weaknesses: First and foremost, the organization’s internal strengths include the convenient access to authentic key ingredients such as Sichuan chilies and effective marketing approaches on the Internet. Because most restaurants in this category do not have access to authentic key ingredients such as chilies from Sichuan Province, China, they are unable to offer truly authentic Sichuan cuisine in Adelaide. Loyal and seasoned customers know exactly what they want, [...]