Explore, enjoy and travel in East Asia


Talking about travelling in East Asia, my favorite activity is going to Muji while having fun in Japan. As to Muji’s opportunities, two important opportunities have been found: The first opportunity is international expansion. Sato (2010) maintains that the current domestic market in Japan is already saturated because Muji is a very popular and well-known brand in Japan. Meanwhile, the eco-friendly, no-brand trend looks very attractive and desirable globally. Thus, Muji can expand internationally. Now Muji also has many stores in Europe, North America, Asia, Australia and the Middle East. The second opportunity is launching new sustainable and environmentally friendly products. [...]