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August 2021

Travel in East Asia & meet the iconic Japanese brand Muji

2021-08-10T20:57:52+00:00

Muji’s recent financial performance is declining. Though Muji has achieved huge success over the years, COVID-19 has made its business in the United States fundamentally struggle. Lung (2020) points out that Muji’s US operations recently filed for bankruptcy due to the pandemic. Further analysis reveals that Muji’s stores have been struggling since March 2020 because of COVID-19. This retailer cannot afford its high rent as well as other costs; consequently, it is hard for Muji to survive in the United States. What actually happened? Truthfully, Muji had struggled even before the pandemic because the rental prices in key landmarks and locations [...]

Travel in East Asia & meet the iconic Japanese brand Muji2021-08-10T20:57:52+00:00

May 2021

Explore, enjoy and travel in East Asia

2021-05-25T08:51:48+00:00

Talking about travelling in East Asia, my favorite activity is going to Muji while having fun in Japan. As to Muji’s opportunities, two important opportunities have been found: The first opportunity is international expansion. Sato (2010) maintains that the current domestic market in Japan is already saturated because Muji is a very popular and well-known brand in Japan. Meanwhile, the eco-friendly, no-brand trend looks very attractive and desirable globally. Thus, Muji can expand internationally. Now Muji also has many stores in Europe, North America, Asia, Australia and the Middle East. The second opportunity is launching new sustainable and environmentally friendly products. [...]

Explore, enjoy and travel in East Asia2021-05-25T08:51:48+00:00
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