Travel in Japan – Have you been to Muji?

2021-05-12T07:13:07+00:00

Travel in Japan is popular because Japan has so much to offer. Muji is a Japanese retail company that sells a wide range of consumer goods and household products. Its design philosophy is very minimalist as it emphasizes reducing production & packaging waste as well as recycling. Also, its ‘no-brand’ / no-logo policy is truly unique. The brand name Muji means no-brand high-quality goods. Due to its no-brand strategy, Muji spends very little money on classical marketing or advertisement. Clearly, word of mouth, the simple and satisfying shopping experience and its anti-brand movement have significantly contributed to Muji’s success as a [...]